Amadeus Expands Travel4Impact Globally; Applications Open Until 30 April

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(28/03/24)
 Travel4Impact, an innovation program and network
managed by Amadeus and IE University to support small sustainable
enterprises in the travel and tourism sector, has opened
applications worldwide for the first time.

Around 40 small
and medium-sized (SME) companies will be selected from all regions
of the world, including now the Americas, to join the
fourth launchpad phase set to start in September 2024.

Designed
together with IE University, the program has already supported more than 60 SME
to amplify their positive impact and accelerate their
digitalization since it was first launched in 2021.

The first and
second edition program satisfaction survey has shown that
Travel4Impact helped 72% of participants improve their
expectations about the future of their business.

During the
launchpad phase, Travel4Impact provides leaders (C-level
executives and founders) from small companies with a fully funded
online 6-month training and tutoring program taught by IE
University professors.

As part of the program, SME take part in
work sessions to further develop their digital strategies and
incorporate new sustainable practices into their business model.

After the launchpad, participants are invited to
join the network comprising members from previous editions who foster collaboration, mutual
support, and exchange of best practices.

“Small
and medium enterprises are the backbone of our industry as they
account for over 80% of all global businesses in travel and
tourism. At Amadeus, we recognize our unique position at the heart
of the travel ecosystem, and we want to work together to make a
positive social impact,” said Esther
Villena, Global Head of Social Impact, Amadeus. “To foster the inclusion of players of all
sizes in this ecosystem, we are working with IE University on
Travel4Impact to empower small businesses, and especially those
who have sustainability at the heart of their business strategy,
to collaboratively build a more sustainable, inclusive, and
responsible travel and tourism sector that capitalizes on digitalization.”

The program reevaluates its content and
offerings every year. A
new format will be piloted this year called the Co-Lab Sprints to collaboratively produce
publications on a range of sustainable travel topics.

The program
will also initiate a new consulting initiative to help
Travel4Impact participants solve some of their main business
challenges with the support of an Amadeus expert.

“Travel4Impact gathers businesses who believe in the profound
impact that travel can have on society and the environment,” said Concepción Galdón,
Director of IE Center for Social Innovation & Sustainability, IE
University. “Each
session of the training programme serves as a dynamic forum for
joint learning and sharing, and the collective evolution of the
group accelerates the transformation of a shared passion into
impactful business realities.”

Travel4Impact will be accepting
applications until
30 April 2024. The program welcomes leaders from
small and medium-sized travel agencies, tour operators, and
accommodation services to destination experiences who want to make
the world a better place while traveling and enhancing the positive impact of travel and tourism.

Successful applicants will
be notified by IE University between June and July 2024.

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