(23/05/24) Sabre today launched a modular and open technology
platform that embraces the power of artificial intelligence (AI)
to transform the way airlines retail.
By moving away from the limitations of today’s
PNR-driven world to a modern ‘Offer and Order’ approach, SabreMosaic
has been designed for airlines who want to deliver a more personalized and dynamic
retailing experience, while creating new revenue opportunities.
“Defining and building the next generation of
airline retailing solutions has been a significant investment and
strategic priority for Sabre, and we are well down this path,”
said Kurt Ekert, President & CEO of Sabre. “SabreMosaic is the
culmination of our dedication to innovation in airline IT and
active collaboration with our airline partners to enable the
future of modern retailing. With the success we are already seeing
with Sabre’s Retail Intelligence suite of solutions, today’s
announcement marks an important milestone on our path to
delivering a fully open, modern and flexible retailing platform.”
Sabre has embraced the ever-increasing power of AI to launch SabreMosaic
Powered by Google’s AI
capabilities, SabreMosaic enables airlines to dynamically create,
sell and deliver an array of personalized content to travelers.
The modular, open and cloud-native architecture allows airlines to
select the API-based Offer and Order solutions that best meet
their needs and create an unique technical blueprint to transform
their operations in a way that makes sense for their business.
“Airlines are becoming sophisticated retailers and
need the same data-driven insights and AI tools to optimize their
businesses and better serve their customers as other consumer
services,” said Thomas Kurian, CEO of Google Cloud. “Through our
work with Sabre, we are helping airlines harness their data to
make faster, more informed decisions that improve operations,
personalize marketing, and ultimately increase customer satisfaction.”
An end-to-end retailing platform, SabreMosaic encompasses 10 new
product suites, from offers and orders to settlement and delivery, as well as Sabre’s existing AI-powered Retail Intelligence
solutions such as Air Price IQTM, Ancillary IQTM and Upgrade IQTM
and Sabre’s NDC IT solutions.
Built to function in
both a PNR-based and an offer-order world, these proprietary
retail intelligence solutions serve as the building blocks of SabreMosaic and are already powering the retailing strategies for
several innovative airlines, including Virgin Atlantic, LATAM, GOL
and Air Serbia, with many more coming online this year.
Aligned with IATA’s vision of an
entirely offer and order-based approach, SabreMosaic will help
airlines transform all aspects of their retailing process.
“Virgin Australia has been on a mission to
reimagine the airline experience and be Australia’s most loved
airline,” said David Hogarth, the airline’s Chief Information
Officer. “A critical part of this transformation relies on us
working with future-focused, ambitious technology partners. Our
relationship with Sabre has been key to realizing our vision of
modern airline retailing and customer experience, and we’re
excited to continue building on this successful partnership.”
With SabreMosaic, airlines have
the ability to intelligently define, manage, and retail airline
and third-party content, as well as distribute a broader variety
of offers across channels.
The advanced order
capabilities support the management and fulfillment of offers,
including the acceptance and settlement of traditional and
non-traditional payment types, and provide consistency of the
airline brand experience through all customer touchpoints.
“As part of our development process, we took a design thinking
approach and collaborated with a community of thought leading
airlines on SabreMosaic to iterate towards production ready
solutions,” said Garry Wiseman, Chief Product & Technology Officer, Sabre. “We are already gaining traction in the marketplace as
customers recognize the benefits of utilizing SabreMosaic’s
AI-powered modules in their digital experiences.”
