Ambani’s Fashion Style: How the Ambanis put Indian fashion on the global map | – Times of India
Exclusive collaborations with international designers
The Ambanis have a history of making headlines with their extravagant weddings and events, where fashion plays a pivotal role. By collaborating with international designers, they have introduced a fusion of global and Indian styles that has captivated the world.
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For instance, Isha Ambani’s wedding to Anand Piramal in 2018 saw her donning a stunning lehenga by Abu Jani Sandeep Khosla, paired with jewellery by renowned international designer Lorraine Schwartz. This blend of Indian craftsmanship and international luxury set a new benchmark for bridal fashion. Similarly, Shloka Mehta, during her wedding to Akash Ambani, was seen in creations by Dior and Valentino, alongside traditional Indian outfits by Sabyasachi.
The recent wedding of Anant Ambani and Radhika Merchant continued this tradition, with international celebrities like Kim Kardashian and Khloe Kardashian attending the event in exclusive designs by ace Indian designers like Tarun Tahiliani and Manish Malhotra. This not only showcased Indian designers’ prowess on a global platform but also demonstrated the Ambanis’ commitment to promoting Indian fashion internationally.
Endorsement of Indian designers
While their collaborations with international designers have garnered significant attention, the Ambanis have consistently endorsed Indian designers for their in-house events. This has provided a substantial boost to the Indian fashion industry.
During Isha Ambani’s wedding, the family’s sartorial choices included creations by Abu Jani Sandeep Khosla, Sabyasachi Mukherjee, and Manish Malhotra, among others. Akash Ambani’s wedding followed suit, with the bride and groom opting for ensembles by celebrated Indian designers.
The Shubh Aashirwad ceremony of Anant Ambani and Radhika Merchant saw Aishwarya Rai Bachchan and other Bollywood celebrities adorned in exquisite outfits by Indian designers, further cementing the Ambanis’ role in promoting Indian fashion. By choosing Indian designers for their high-profile events, the Ambanis have not only celebrated Indian craftsmanship but also provided these designers with unprecedented global exposure.
Strategic investments in Indian designer labels
Reliance Industries, under the leadership of Mukesh Ambani, has strategically invested in several Indian designer labels, gaining ownership rights to more than half of the Indian designer brands. This move has significantly strengthened their influence in the fashion industry.
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Reliance Brands Limited, a subsidiary of Reliance Industries, has acquired stakes in prominent Indian fashion houses such as Manish Malhotra, Raghavendra Rathore, and Satya Paul. These acquisitions have not only bolstered the financial stability of these brands but also facilitated their expansion into international markets.
Statistics reveal that Reliance Brands controls over 60% of the Indian designer wear market, a proof of their dominance. This strategic consolidation has enabled them to curate a diverse portfolio of fashion labels, each with its unique identity, catering to a global clientele.
Global presence and encouragement of international designers
The Ambanis’ influence extends beyond Indian shores, as they have successfully endorsed Indian fashion on international platforms. By commissioning saris, lehengas, and other traditional Indian attire for prestigious events like the Met Gala, they have encouraged international designers to experiment with Indian elements.
For example, in 2019, Priyanka Chopra Jonas wore a custom Dior gown inspired by Indian design aesthetics at the Met Gala. This fusion of Western couture and Indian motifs garnered widespread acclaim and highlighted the potential of Indian fashion on a global stage.
The Ambanis’ efforts have not only popularized Indian fashion but also inspired a cross-cultural exchange in the fashion industry. International designers now increasingly incorporate Indian elements into their collections, leading to a richer, more diverse fashion landscape.
Isha Ambani: India’s biggest fashion entrepreneur
Isha Ambani, the daughter of Mukesh and Nita Ambani, is emerging as India’s biggest fashion entrepreneur. Her brainchild, Ajio, has revolutionized online shopping in India by making international brands available at the click of a button.
Ajio’s platform offers a curated selection of both Indian and international brands, catering to a diverse consumer base. By negotiating exclusive deals with international labels, Isha has made high-end fashion more accessible and affordable for Indian consumers. This democratization of fashion has empowered millions to embrace global trends without breaking the bank.
Isha’s vision extends beyond just retail; she is also focused on fostering a culture of fashion innovation in India. Under her leadership, Ajio has launched initiatives to support emerging designers and promote sustainable fashion practices. Her efforts are paving the way for a new era of fashion in India, characterized by inclusivity, affordability, and sustainability.
Future plans for fashion in India
The Ambanis have ambitious plans for the future of fashion in India. One of their key initiativ es is to bring ASOS, the global online fashion retailer, to India. This move is expected to further diversify the fashion offerings available to Indian consumers and strengthen Reliance’s foothold in the e-commerce sector.
In addition to expanding their retail portfolio, the Ambanis are committed to promoting traditional Indian craftsmanship on a global scale. By supporting local artisans and integrating their work into contemporary designs, they aim to preserve India’s rich heritage while catering to modern tastes.
The Ambanis have played a pivotal role in putting Indian fashion on the global map. Through exclusive collaborations with international designers, unwavering support for Indian designers, and strategic investments in fashion labels, they have created a dynamic and influential presence in the fashion industry.
Their efforts have not only elevated Indian fashion on the world stage but also encouraged a cross-cultural exchange that has enriched the global fashion landscape. With Isha Ambani at the helm of initiatives like Ajio, the future of fashion in India looks promising, marked by accessibility, innovation, and sustainability. As the Ambanis continue to shape the fashion industry, their legacy will undoubtedly inspire generations to come.
