Luxury resale platform TRR Shoppers rate sustainability more in 2024
“All of these brands are redefining fashion by appealing to the masses. Prada, for example, taps perfectly into ’90s and Y2K trends, and has become Gen Z’s most-searched brand. There’s also Chanel and Gucci—whose handbags are our most-searched item and second most-searched item, respectively—reigning in popularity among Boomers and Zoomers alike. Miu Miu, breaking traditional age-specific style norms, has seen a remarkable 47 per cent year-over-year increase in searches for its vintage pieces,” said Noelle Sciacca, associate director, women’s fashion & strategic partnerships at TRR.
“The trend towards fashion’s continued democratisation across genders is also clear, with many of these brands championing gender-fluid styles and inclusivity,” she added.
Louis Vuitton, Chanel, Prada, Gucci, Loewe, Miu Miu, Celine, Bottega Veneta, Dior and The Row were the most searched brands this year, the 2024 Resale Report by luxury resale platform The RealReal found.
Shoppers rated sustainability more than ever this year: 49 per cent of respondents said extending the life cycle of luxury is a key reason they shop on TRR.
Shoppers prioritised sustainability more than ever this year: 49 per cent of respondents said extending the life cycle of luxury is a primary reason they shop on TRR—that’s a 9 per cent lift compared to last year.
Meanwhile, 31 per cent of shoppers and 35 per cent of shoppers who also consign said since the pandemic, they now focus on “buying fewer, more special luxury pieces.” Seventy-eight per cent of respondents said they shop on TRR with according the topmost importance to ‘value’, the report said.
TRR data shows a strong demand for denim and tough, functional fabrics, with searches for vintage Levi’s up by 69 per cent and fringe leather up by 68 per cent. Searches are up big for Chloé blouses (plus 18 per cent), denim (plus 49 per cent), and culottes (plus 152 per cent) this year.
Women’s sneaker sales are down compared to mid-height heels, loafers and ballet flats.
Slacks and skirt suits are no longer relegated to the boardroom.
From this year’s office siren trend to millennial nostalgia for wearing blazers to the club, everyday corporate attire is trending: The average sale price for ties is up 51 per cent this year, and suiting has seen a 25 per cent increase in total sales.
Like its streetwear predecessors, this new off-duty aesthetic is heavily menswear-inspired, starring shoulder pads, tailored low-slung trousers, loafers and beyond.
While the most commonly counterfeited bags are still the usual suspects—Hermès, Chanel, Louis Vuitton, Gucci, TRR noticed a major uptick this year in Celine and The Row knockoffs following 2023’s quiet luxury boom.
These ‘superfakes’ are often jarringly similar to the real thing, with an attention to detail authenticators have seldom seen before.
Fibre2Fashion News Desk (DS)
