Merc’s Rs 3 crore electrical G-Glass offered out at release – Occasions of India

NEW DELHI: Mercedes-Benz on Thursday drove in one among India’s most-expensive electrical automobiles, bringing within the inexperienced model of its iconic SUV, the G-Elegance, priced at Rs 3 crore (ex-showroom).
The corporate, which offered just about 20,000 automobiles ultimate yr at a enlargement of 12%, mentioned it used to be already stocked out of the brand new electrical G (G580) and can get started taking contemporary orders simplest from the second one part of the yr. A complete of 85 automobiles alloted for India had been offered out.
Mercedes, which leads the luxurious automotive marketplace in India forward of competition similar to BMW, Audi and Jaguar Land Rover, mentioned call for within the phase nonetheless stays wholesome and is specifically sturdy within the top-end cars (TEV) class, which accommodates of automobiles priced upwards of Rs 1.5 crore.
“Whilst the access luxurious marketplace used to be just about flat, we noticed a powerful 20%-plus enlargement within the TEV phase, the place we additionally promote the AMG vary of cars,” Santosh Iyer, MD & CEO of Mercedes India instructed TOI after launching the G580 EV. “One out of each and every 4 automobiles that we offered used to be a TEV. We’re hopeful that the momentum might be maintained this yr too, and gross sales might be wholesome. Actually, we commence the brand new yr with a robust 2,000-odd automotive order financial institution. This offers us a large number of self belief to transport into 2025.”
The corporate has been specializing in pushing the gross sales of EVs, and now has seven inexperienced automobiles in its portfolio. “The proportion of EVs to our gross sales has been rising frequently. In opposition to round 2.5% in 2023, the proportion of EVs used to be about 6% ultimate yr, and we are hoping to near this yr at round 10%.”
The corporate plans to roll out 8 new fashions this yr, together with electrics, to push the gross sales of vegetables in addition to the core internal-combustion engine (ICE) portfolio.
The Pune-headquartered corporate plans to beef up its gross sales community within the nation with 20 new shops deliberate this yr. It these days has presence throughout 125 places in 50 towns.
Iyer mentioned the corporate’s franchise companions have dedicated to take a position over Rs 450 crore for the retail push. “The funding will move now not simplest into new shops, however in additionally modernising the present set-up.”
The corporate goes to smaller cities and towns to create new gross sales possible. “We’re transferring nearer to consumers. We’re bobbing up in new markets like Jammu, Patna, Kanpur, and Agra.”