MotoGP must “cross to some other stage” to draw giant sponsors – Aprilia

Aprilia Racing CEO Massimo Rivola believes MotoGP will have to be extra “aspirational” in an effort to draw in new and larger sponsors to the championship.

Rivola joined Aprilia’s control construction for the 2019 season after an extended tenure at Ferrari in System 1, the place he held the placement of wearing director from 2009-2016 ahead of taking fee of its driving force building programme.

The Italian’s transfer from Toro Rosso to Ferrari in 2009 was once pushed by way of then-team essential Stefano Domenicali, who’s lately the CEO of F1 and a senior government at Liberty Media.

Liberty is within the technique of obtaining a controlling 86% stake in MotoGP’s rights holder Dorna in a deal that may price the Spanish corporate at round 4.3 billion euros.

The acquisition is lately topic to “an in-depth investigation” by way of the Ecu Union, which needs to verify Liberty does not violate any antitrust rules by way of proudly owning each F1 and MotoGP.

Rivola, who continues to experience a robust courting with Domenicali, believes that Liberty may improve the economic arm of MotoGP, which might assist herald new sponsors to the sequence.

Those feedback apply Spanish oil primary Repsol leaving the championship after 3 many years, having been related to Honda since 1995.

“If we take a look at what Liberty has completed with F1, MotoGP wishes anyone who’s involved in advertising,” Rivola instructed Motorsport.com.

“In that space, we need to cross to some other stage. We need to succeed in extra other folks, and be capable to draw in extra and larger sponsors. I’m certain that Liberty can have the precise channel to make that step.”

Rivola believes Dorna has completed a good looking activity in selling MotoGP however feels Liberty is the precise corporate that take it to some other stage.

He additionally stressed out that the premier elegance will have to stand excluding the decrease divisions – Moto2 and Moto3 – in an effort to make itself extra interesting to sponsors.

“The way forward for MotoGP is vibrant,” he mentioned. “I believe we nonetheless have a bit of of a combat to get to F1 ranges, however we shouldn’t have to replicate and paste.

“MotoGP must be extra aspirational than Moto2 and Moto3. Perhaps no longer in the similar manner as F1, however selling that aspirational part will draw in larger sponsors.

“A few of these sponsors wish to differentiate themselves, for the reason that they bring about in some huge cash, and experience the truth that they’re working at a definite stage.”