Sabre to Upgrade Sun Siyam Resorts’ Distribution and Retailing Strategy

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(18/06/24)
 Sun Siyam Resorts has decided to upgrade its
distribution and retailing strategy with a number of tech
solutions from Sabre.

Founded by Ahmed Siyam Mohamed in 1990, Sun Siyam
Resorts currently boasts five properties in Maldives, and a
boutique beach retreat on the east coast of Sri Lanka, Sun Siyam
Pasikudah (pictured), which underwent significant refurbishment and reopened
in late 2023.

“This collaboration marks a significant milestone
for Sun Siyam Resorts as we continue our commitment to providing
exceptional experiences for our guests,” said Deepak Booneady,
CEO. “With Sabre Hospitality’s comprehensive
suite of solutions, including SynXis CRS and SynXis Retailing,
we’re confident that we will not only optimize our room
distribution strategy but also elevate the overall experience for
our guests by offering personalized booking options.”

Sabre’s SynXis Central Reservations System (CRS)
will serve as the cornerstone of Sun Siyam’s distribution
infrastructure. With the addition of SynXis Channel Connect, GDS
connectivity and SynXis Booking Engine, Sun Siyam Resorts will be
able to seamlessly distribute its room inventory on its direct
channel, as well as to an extensive network of travel agencies
worldwide, 600+ global OTAs, global distribution systems including
Sabre’s own, and major global meta search engines such as Google,
TripAdvisor and Kayak.

The brand has also subscribed to Sabre
Hospitality’s Corporate Booking Tool to enable travel agents to
manage wholesale bookings at its hotels.

Additionally, SynXis Retailing will empower Sun
Siyam to personalize the booking journey, offering guests a
selection of experiences, amenities, and wellness options
during the reservation process.

The chain currently offers an array of
experiences including whale watching, fishing, elephant safaris,
and sandbank dining. Through SynXis Retailing it will be able to
enhance pre-stay planning for guests while enhancing revenue
opportunities.

“We’re thrilled to embark on this journey with Sun
Siyam Resorts with an agreement that underscores our dedication to
innovation and enabling greater guest satisfaction for our hotel
partners,” said Frank Trampert, SVP & Global Managing Director
Commercial, Sabre Hospitality. “Through our state-of-the-art
solutions, Sun Siyam is poised to elevate its distribution and
retailing strategy to new heights. We very much look forward to
helping Sun Siyam Resorts to redefine hospitality excellence in
Sri Lanka and Maldives.”

See also:

Browns Hotels & Resorts in Sri Lanka – HD Video Interview with
Eksath Wijeratne, CEO and

Sabre Hospitality Solutions – Interview with Frank Trampert, SVP
and Global MD – Commercial.

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